The newest membership advantage club for the disability community, Altolife.com, launched in March. Offering discounted adaptive and medical equipment, travel, and entertainment options, Alto seeks to be to the disabled population what the AARP is to senior citizens and AAA is to drivers.

Membership on the site is $4.99 a month. In return, members receive access to discounts on adaptive products and services, everything from exercise equipment to accessible hot air balloon trips. It was created by Israeli entrepreneur Moshe Gaon, who also founded the global disability empowerment site Yoocanfind.com. Through this platform, Gaon heard countless stories about the struggle to find accessible equipment and realized the demand for a membership club that could bring benefits and savings to this vast community.

“It is incredible that until now this powerful consumer group has been largely ignored by countless retailers,” says David Small, executive director of Variety, a large charity for children with disabilities, which has partnered with Alto. “Finding the appropriate resources for people with disabilities is often emotionally draining and time-consuming for people and their families. It is so refreshing to see a business endeavor that is catering to this market by curating and centralizing the very best products at competitive prices to help people living with disabilities in every aspect of their lives.”

Gaon hopes that the club can bring some transparency and competition to the pricing of adaptive and mobility products. “We want to bring value to our consumers and show vendors and service providers that this is a huge important consumer group that is valuable to them and it’s worth giving benefits to,” he says.

Alto is still young, and only provides access to products through vendors that have signed on with the club. Exploring the website shows a variety of products, from ROHO cushions, to ActiveHands lifting aids, SmartDrive power assist attachments, and even wheelchair drink holders, that would be useful to active wheelchair users, and available at prices discounted to other online retailers.

Going forward, Goan says his goals for Alto are simple and straightforward: to continue to provide more and more discounts for those with disabilities. “The more we grow, the more value and products people will find for huge savings in the club,” he says.