
What store wouldn’t want this in their window? A sleek, sexy “chair” for a seated mannequin that upon closer look is a wheelchair, these “Mannequals” are the brainchild of Sophie Morgan, a paralyzed artist and model from London. She’s bringing equality to the fashion world using her “equal opportunity” mannequins, and I think its genius (or as Sophie would probably say, “brilliant”).
I really hope Mannequals take off. They showcase wheelchairs in a beautiful way and bring diversity to a store. Back in the day, Kohl’s used E&J wheelchairs for their wheelchair mannequin displays. Does Kohl’s even do that anymore, put mannequins in wheelchairs? Do any retailers use wheelchair mannequins anymore? They used to in the early 2000’s. Very sad if they’ve all stopped.
The Mannequal comes in white, or you can choose from a spectrum of colors or even have your logo put on it. Are you thinking what I’m thinking? Yes, Victoria’s Secret needs to get on this asap. Just think of all the confused granny faces at the mall and at the same time, all the inspired smiles. Wheelchair mannequins can make a big impact in an easy way.
If you’re a store interested in purchasing a Mannequal, some details: It stands 90 cm tall and the cool part, from the front it looks like a “regular” chair, but from the middle - back, it looks like a modern wheelchair, perfect for any window display in a department store.
Aaah the jealousy though - these Mannequals look so damn good. They are so shiny and perfect-looking, so sleek and devoid of mud splatter. Wheelchairs in real life never look this good, (especially mine), but I guess, since it’s a mannequin, that’s the point.