Ask Not What You Can Do for Veterans but What Veterans Can Do for You

Tom Aiello VetsFirst

Tom Aiello

These days you are seeing a lot written about “shifting the narrative” around military veterans. Most conversations either put veterans in the bucket of the “hero” or the “victim.” As a result, we see problems for many veterans repeating or even worsening. To break this cycle, we need to get companies and organizations thinking about veterans in a fundamentally different way to solve many of the challenges that are out there.

Hyperbole To Reality
Support Our Troops. Help a Veteran. Support the Military. All of these sentiments are well-intended but start with the assumption that it is the veteran who needs the support and has nothing to offer. In fact, their talents as entrepreneurs, employees, and volunteers represent a tremendous opportunity to organizations that choose to view them as an asset and not a liability.

If I tried to help laymen understand what it is that makes veterans valuable, I would talk to them about the