“Yes I can,” croons wheelchair user Tony Dee, while he rolls through scenes of wheelchair racers, amputee dancers, murderball players and big band extravaganzas in an infectious new ad for the Rio 2016 Paralympics.
“This campaign is the most important we have ever undertaken, and isn’t just about Rio. It’s about revolutionizing public attitudes to disability forever,” said Channel 4 CMO Dan Brooke in AdWeek.
The ad is being run in the United Kingdom by Channel 4 to lure viewers for the 2016 Rio Paralympics and was seen by over 200,000 people on YouTube the very first day it was uploaded. View it at youtu.be/IocLkk3aYlk.
Disability Pride: Dancing in the Streets
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