Nothing documents a culture quite like advertising. For the disability community, the ’90s and early oughts delivered a heyday of cringe and cutting-edge.
When You’ve Gotta Go …’
Go! Mobility Systems is one of NM’s most loyal advertisers, having placed more than 200 print ads since 2007. A wheelchair user since 1978, owner Rick Goldstein had a few parting words about our long partnership.
What do GO! Mobility Systems and NM have in common?
What sets GMS and NM apart is our shared commitment to creating solutions by wheelchair users, for wheelchair users. The GMS product line was designed and developed by individuals who understand the unique challenges and needs of our community. As a C5-6 quad, I was inspired to invent a portable commode/shower chair that addresses the limitations I faced while traveling. This innovation has become a basic necessity for many, offering a safe, lightweight, portable and affordable solution that also enables bathtub use where roll-in showers are not available.
Together, GMS and NM have made a profound impact, providing invaluable products, services, and information that have opened doors and expanded horizons for those who may have felt confined. Our partnership has empowered individuals with mobility impairments, offering the tools and resources necessary to travel, explore, and experience the world with confidence.
How have your products affected your own travel experiences?
Without my GO-Anywhere Chair, I certainly would not have dared venturing to some destinations. No longer do I lie awake at night worrying that I won’t get the roll-in shower the hotel promised me when I get where I’m going. Europe, Asia, South America — I’ve taken some long trips. Obsessing while sitting on a 12-hour flight is pure torture. Roll-in or no roll-in, with my GO-Anywhere Chair, I can use a roll-in shower or I can slide across a bathtub wall, but I WILL be taking a long, hot shower when I get there.
With each passing year my yearning for adventure wanes and my appreciation of cruising grows. I’ve fallen in love with the idea of traveling to one place and letting the destinations come to me. The accessible cabins are always set up differently, but I’ve yet to come across one that didn’t work better with my trusty GO-Anywhere Chair. Next up: Alaska on Celebrity Cruises. And with that, I’ll remind you of GO! Mobility’s motto: When You’ve Gotta GO, We GO With Ya!
Learn more at goesanywhere.com
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I loved the radical Colours Wheelchair back cover ads, on NewMobility mag, which broke the norms of how disabled people were visualised, from a nude Playboy model on a backwards wheelchair, to a woman in lingerie and a guy in a lycra racing bodysuit. They were shocking back then but so much of a normalisation of product models, that they impressed me.
That ad sold me on the Lighting handcycle…;-)
I don’t know which would be more dangerous (the woman or the Lightning HC). Those bikes were highly unstable.