Women’s denim brand NYDJ is the latest mainstream clothing brand to get into the adaptive marketplace. The brand, known for its slimming jeans made for a range of body types, has partnered with QVC to launch the NYDJ Marilyn Straight Adapt-Denim Wheelchair Fit, an adaptive version of their popular Marilyn Straight jean.
Designed for wheelchair users, the Marilyn Straight Adapt-Denim Wheelchair Fit includes a higher back rise with a lower front rise, an adjustable elastic waist, flat seams, a zip fly with snap closure, faux front pockets and no pockets on the rear. The Marilyn Straight Adapt-Denim Wheelchair Fit is available in women’s sizes from 00 to 18 and plus sizes from 14W to 28W.
“We not only wanted to ensure style and comfort, but also a level of ease and independence,” says Mark Peters, NYDJ’s director of consumer experience and retail store operations. “We believe everyone deserves inclusive fashion with styles and designs that make them feel seen. Ultimately, our goal is to live up to our No. 1 core value of providing the perfect fit for women.”
The NYDJ Marilyn Straight Adapt-Denim Wheelchair Fit is available for $89 exclusively from QVC until May 15, 2024. For more information, visit QVC.
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