Adaptive clothing brand IZ Adaptive is slashing prices by up to 50%. The brand has long been known for modern, fashionable and functional clothing, but also for prices out of many consumers’ budgets. Founder Izzy Camilleri says making her products more attainable has been a goal for a long time.

“We are aware that our prices have (not been) accessible to many people,” she says. “Our prices have been where they are because producing in North America and the overhead costs of running a business (are) very expensive. We are now manufacturing offshore, enabling lower manufacturing costs, which we are passing on to our customers.”

As of Jan. 31, the new pricing will go into effect on their bestselling items, including their jeans, sweats and chinos. Currently priced between $80-$126, these items will be reduced to roughly $60-$70. As IZ Adaptive works to scale their production, some items will be shipped right away. Customers will also be able to preorder items that sell out fast.

Camilleri says it’s always been her goal to make her clothing more affordable and recognizes the financial barriers the disability community faces. “Things are more expensive since [the pandemic], and here I am taking a bold step and dropping my prices,” she says. “I’ve always wanted to be in this position.”

She also hopes to expand the brand’s reach by adding footwear, lingerie and accessories in the future. Browse their collection at izadaptive.com.